Business Skills

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9 Minutes

The Innovation Circle

This simple innovation cycle guides you through the steps needed to develop, implement, and manage a new process, product, or service.

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10 Minutes

Program Management

Programs are groups of related projects. Find out how to structure a program, and learn which activities you should manage at program level.

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30 Minutes

The IKEA Edge

In this interview, Anders Dahlvig outlines how IKEA has continued to thrive in good times and bad.

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8 Minutes

Kotler’s Pricing Strategies

Kotler identified nine ways that organizations can set prices, ranging from a high-quality product at a high price to a low-quality product at a low price.

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13 Minutes

Developing Personas

Use personas to understand your customers' motivations, so you can develop products they'll like, and then engage with them in the way they want.